For mid-market B2B sales teams

The decision layer your revenue team runs on.

DealRipe watches every customer signal, calls, email, and calendar, and turns them into a forecast your CRO can trust and the next move that wins each deal. Nobody logs in. Briefings, recaps, next steps, and CRM updates arrive in Slack and email, done for the rep.

Book a demoLive in production today.
Northwind Logistics
SQL4 · 41 days in stage
$340K
3 open gates
Rep commit
Commit
Close Q3
DealRipe read
Best Case
4 of 7 SQL4 gates confirmed
Why the delta
A1Economic buyer engaged
The VP of Operations owns the budget and has never joined a call.
T1Close date confirmed by customer
Rep says Q3. No customer has confirmed a date on any call.
C1Competing vendor addressed
A competitor was named on the last call and never handled.
Next move
Get the VP of Operations, who owns the budget, into the room before the rep sends the proposal.

Every read comes from what the customer said on the calls, with their own words written back to your CRM as the evidence.

The problem

You own the number. You don’t own the inputs.

You can’t tell the customer from the rep.

A rep says a deal is closing and your tools take it at face value. But what the customer actually said and what the rep heard are rarely the same thing.

Your pipeline is full of deals that aren’t real.

It’s month-end and half the deals dated to close won’t. Everyone knows it, nobody updated them, and you strip them out by hand before you can trust your own number.

The flags never tell you what to do.

Every tool surfaces risk. None of them say get the economic buyer in the room before the proposal goes out. So the gap gets found too late, and the deal slips a quarter.

And if the forecast is wrong, it’s on you.

Not the rep who over-committed. You. Accurate forecasting is the job, and today it rests on inputs you can’t fully trust.

How it works
Sees every customer signal

DealRipe joins every call over Teams, Zoom, and Meet, and reads the email, calendar, and CRM activity around each deal. Every customer touch becomes a verified signal on the deal, written to your CRM with the evidence behind it.

Forecasts every deal

Each deal shows DealRipe’s forecast beside the rep’s commit, what is blocking it, and whether it is real. Your pipeline review runs on what the customer confirmed, not on rep optimism.

Prescribes the next move

For every deal and every rep, DealRipe turns those signals into the specific action that moves it: the briefing before the call, the case to make on it, and the follow-up after. It all arrives where they already work, so the whole team moves, not just the top reps.

The move, made for them

Not a summary. The exact thing to do next.

Pre-call briefing

The exact commitment to get from the stakeholder in the room, and the top questions to ask, tuned to what your best reps asked at this stage on similar accounts and to your own win and loss history.

ROI narrative

The business case in the customer’s own numbers, built from what they said on the calls and ready to bring to the next conversation.

Product-line match

Which of your products or lines fits the gaps the customer surfaced, so the rep pitches what actually solves their problem.

Post-call follow-up

The recap and the next email, drafted from what was said and the commitment that was made, ready for the rep to send.

Who it’s for

Built for mid-market B2B sales teams, 10 to 50 reps, on Salesforce, with no RevOps org to run heavier tools. The reps who will not open another platform still get every briefing, recap, and next step, because it comes to them.

Under the hood

Not an LLM on a transcript. A system of record.

The decision layer sits on a durable, auditable data model built for CRO-grade trust, not a prompt library.

Framework as a data structure

SCOTSMAN, MEDDIC, or your own stage gates live as database rows, not a prompt. Each field carries the CRM object it writes to and the stage it gates. Adding a framework is config, not a rewrite.

Per-field evidence, kept honest

Every field DealRipe fills is stamped with its source call and the customer’s verbatim quote. A confirmed field stays confirmed until a later call changes it, so a pipeline review six months out is reproducible.

Fail-closed CRM writes with a full audit log

Every read and write passes a hard allowlist enforced before the call runs, and every access lands in an audit log your security team can review. Tenants are isolated with row-level security.

A forecast that learns your business

Every deal is snapshotted daily, DealRipe’s read against the rep’s commit, and labeled at close. That history is the substrate the calibration model we are building next will train on, tuned to your own wins and losses.

Live pilot

DealRipe is running in production today on a mid-market B2B team’s real deals. Their CRO runs his weekly pipeline review on DealRipe’s forecast: every deal ranked with the read against the rep’s commit, what is blocking it, and the move to make. Within a week of going live, the reps asked to put every deal they run on it.

See it run on one of your deals.

Bring a stalled deal from your pipeline and a recent call. We’ll show you the forecast DealRipe reads, the evidence behind it, and the exact next move to unstick it.

Book a demo